Thursday, 30 May 2019

Sentenced to watching Jeremy Kyle


Subject: Sentenced to watch Jeremy Kyle 
What is home and how important is the concept we have of home important in our lives.
The traditional concept of home, at least in this country is tied up in ownership and as a refuge in which, on closing the door, the outside is disconnected from ourselves. The element of security which lies in our prewired mental response of fight or flight seeks a place where it can rest and not be on the alert for possible danger. The home used to be the place where you stayed and spent a good part of your life, perhaps bringing up a family, perhaps simply staking out your individual quirkiness.
Today the home is an asset to buy and sell as the property market ebbs and flows, houses and the surrounding environment loose their personal attraction and are bought and sold like any commodity. The intricate link you might have with the people, the shops or the school is discarded for the price you can get when your sell.
The houses in many of the estates which are being put up at this moment have an ever higher component which are simply bought as an investment and never occupied, the houses are priced, not at an affordable price for the existing stock of residents in the area but at a price to attract a whole new sector of affordability, squeezing out, to the boundaries the people who lived here before.
Along side this urban colonisation of people is the invasion technology is making on the way we live our lives in these new homes. Under the guise of environmental consideration, big brother is poking his nose into all aspects of the way you live our lives in this diminishing concept of the home being private and personal.  
The gadgets which measure your consumption of electricity and water will soon measure what you have in the fridge and used as information when and what to buy. The type of music, the shows you watch are already an algorithm used by Netflix to pigeon hole you as the person who likes this not that. The profile built up, like the smart phone profile of where you go and where you shop is data about you which registers your insurance profile or your medical profile drawn from what you eat and drink and the amount of exercise you take. 
We become simply a data statistic to be slotted into a paradigm of someone else's  choosing, a charge sheet which will will be examined in the next interview.
Consumerism the push element of the national economy demands that we go on consuming. The Japanese economy went into a tailspin when the average Japanese household said we have enough and stepped of the consumer treadmill. 
Our economy, specifically relies on the growth in consumerism, our record of investment in productivity and manufacturing is dreadful and the use of personal data to prod us into another new purchase is something we now take for granted. The idea of doing without the newest gimmick, the latest car, the most technological advanced television without a thought to the dismal same old same old programs which seem to become more benign each year. 
Living off grid or traveling with no fixed abode has its attractions but soon you will be scooped up as another statistic, having your collar felt for 'non conformity' with a sentence to watch 24 hour a day reruns of Jeremy Kyle.

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