Sunday 4 September 2016

How crazy is that


Have you ever considered the time we are exposed to watching advertisements in the course of watching television and the subversive effect it has on our subliminal thinking.

Every TV program has  content. Some of it historical, scientific, autobiographical or purely entertainment, and during one hours viewing, you receive approximately 35 minutes when the program content is shown. The rest of the time is devoted to advertisements !
Each channel, other than the BBC, has adverts and the channels ensure that they all turn over to the adverts at roughly the same time, which in effect means that even tuning into a new channel you are simply tuning to a piece of advertising. Given that the products we purchase are somewhat limited and that the cost of making an advert and the time slot which has to be purchased from the channel to show the goods is very expensive then only a certain type of product and only a limited number of companies can afford to buy a slot. It goes without saying we are watching the same adverts time and time again. If you calculated the number of channels and the proportion of the same messages being beamed each hour then we must be fairly close to Kim Jong-un's, State propaganda in North Korea.
Advertising has to be seen as propaganda. The 'reality' of its content is marginal and its purpose is to convince us of half truths, dressed as fact. We allow ourselves to be suckered into the claims made by the "market" because we have no power, (other than switching the TV off), to control these mega companies and the effect they have on our lives through advertising.
With a right wing, market obsessed Tory party in power, for the foreseeable future we can expect more incursions into the question of the BBCs Licence Fee and whether a more 'market friendly' system of funding the organisation shouldn't be looked at.
The BBC produces and shows programs for the full 60 minutes of each hour, compared to only the 35 minutes shown on all the other channels. There's no gainsaying the argument that the program content shown on the BBC has another 25 minutes added each hour, 25 minutes X 24 hours = 10hours of extra viewing time per day, 70 hours per week or a whopping 150 days in the year !!! 
If this wasn't enough of an argument for keeping advertising away from the BBC, then I don't know what is. It's an argument never voiced by supporters of the BBC as they try to fend off the market taking over as an alternative to the Licence Fee. 
To rub salt into the wound there is also the dreadful iniquity, of 'Subscription TV, such as Sky ' where you pay a 'subscription' to watch the 25 minutes of repeat advertising ! 
Nearly 50% of the cost of watching your  subscription TV is spent so you can watch the same adverts repeated, ad nauseam.

How crazy is that !!

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