Its all in the adjective.

We have a program over here in the UK Watch Dog which highlights poor service offered by companies to customers in the UK. I don't usually watch it but having more time on my hands I watched an episode today. There were multiple instances where companies are not fulfilling their side of the bargain having taken the money, people were left high and dry waiting.
In many instances its a natural progression since today we shop on line and never meet the supplier and often have only a hazy knowledge of where the company is situated or have any history of who we are dealing with.
I remember describing in a previous blog the run around I had had ordering something from Amazon only to find that the company who purported to be in East London, at two addresses where on arriving to exchange a faulty part, the owners denied any knowledge of the company. Amazon were disinterested in my suggestion that they should vet their supplies and the customer must fend for themselves. A sign of the times we live in.
On the Watch Dog program the company under scrutiny were no fly-by-night East End firm but one of the iconic companies of our age, BMW. A number of customers had experienced failure with the cars power steering mechanism, during a journey, it had ceased to work causing a not inconsiderable panic to the person driving. We rely on power steering and have been conditioned to expect it to take the weight off the effort required when turning the wheel to go around a corner. BMW have turned a deaf ear to the potentially dangerous failure refusing to acknowledge that there is an inherent problem, well at least they do in the UK. In America and Canada the cars with this failure are recalled and fixed at BMWs expense but not in Britain. The Actor Hugh Grants daughter became embroiled in the problem, her car failing on the motorway had exposed her to danger but BMW were not interested until her famous father became involved when miraculously they suddenly agreed to repair at their expense and showered the party with flowers and words of anguish for their tardiness. Amazing the power of celebrity.
Our Road Safety organisation have very strict guide lines for the MOT Test regarding power steering. Any faults have to be sorted out otherwise its a failure and the car is not allowed on the road. This same organisation when approached by the many car owners who have experienced this defect with the BMW Mini have failed to take the matter up with BMW. Its as if we are in a duel universe, the citizen who has a second hand car is prevented from driving whilst the "wealthy", "powerful", "influential", motor car company is immune from any sort of stricture. I wonder if its something to do with any of those adjectives ?